The company (t/o c. £22m) is the largest 100% Fairtrade hot drinks company supplying products to retail and foodservice.

JOB PURPOSE

To lead the creation and implementation of an integrated external communications strategy (including PR, & media relations) to drive delivery of the company's mission, sales and company brand recognition. Ensure external communications are consistent and meet the needs of targeted audiences.

KEY RESPONSIBILITIES

• Plan and ensure delivery of an external communications strategy.
• Support and advise the Head of Marketing & Communications, Head of Sales and brand marketing and sales teams on communications issues to enable them to develop appropriate marketing and sales communications.
• Lead and manage key cross-company projects eg. the AGM.
• Lead and develop the communications team.

KEY EXPERIENCE

•  Minimum 5 years’ PR and communications experience.
• Track record of effectively utilising the whole range of communications tools including, advertising and PR, networks, databases, direct marketing, digital and viral marketing, sponsorship, competitions, promotions and events.
•  Track record of consumer engagement through using new digital techniques to develop new relationships.
• Experience of the development , environmental and sustainability sectors and understanding of how these agendas can be benefitted through equitable trade
• Excellent written and oral communication and editing skills. Able to develop clear messages and deliver them simply, innovatively and with impact.
• Knowledge and experience of working with PR agencies.
• Knowledge and expertise in media engagement techniques and experience of working with journalists and engaging the media in an effective way.