An Executive Sales and Marketing Director is required for an early stage company designing, importing, marketing and selling high end towing vehicles for the family market and sports enthusiasts. The company is currently based in South West England and will be looking to relocate to the South East coast.

The Director will be expected to take the lead role in developing and implementing the marketing plans. He/she will need to make a significant contribution to the strategy and add focus and experience to help this company establish itself as a major player.

The skills/experience we are looking for are:
• Track record of implementing successful growth strategies
• Evidence of having developed dealer and distributorship networks
• Evidence of building e-commerce sales and direct marketing to consumers of high value products
• Excellent interpersonal skills and an ability to work with team members
• Strong strategic skills
• Experience of European markets would be helpful

It will be beneficial if the incoming Director wishes to become an investing shareholder in the Company to align his/her interest with that of the existing Directors.

We are also looking for a Non-Executive Finance Director for immediate appointment. The company is also planning to recruit a Managing Director in due course.

1. The Company:

• Our Client has developed a new concept of Sports Trailers which will appeal to the family market and in particular to sports enthusiasts.
• 3 prototype trailers have already been produced - a further prototype is in production
• The product has two sections or cabins, both of which are lockable and weatherproof.
• Agreement has been reached with an experienced trailer manufacturer in China to produce the trailer. A further producer is currently being sought.
• The company plans to sell is product through a network of dealers in addition to direct sales via their web site.
• UK dealers have already been identified in the south of England. The company has ambitious plans to expand the number of dealerships across the UK and into Europe.

2. The Market:

• Approximately 50,000 trailers are sold annually in the UK. Of these it is estimated that around 20% are open trailers, sold for private use.
• Approximately 30 manufacturers of utility trailers operate in the UK.

3. Sales & Marketing Director Requirements:

• Our Client is looking to appoint an experience marketing director who can deliver the sales plan to agreed targets and markets.
• It is likely that the successful candidate will have experience in dealing with dealers and distributors ideally in the motor, caravan or boating sectors.
• He/she will have previous experience of PR and advertising to trade and consumer markets.
• Experience of e-commerce would be beneficial.
• He/she will play a key role in rolling out the product, initially into the UK, and subsequently across Europe.
• The successful candidate must be willing to travel extensively on company business.
• He/she will be a team player and able to integrate and make decisions in agreement with the other Directors & Non-Executive Directors.
• Remuneration of £45,000- £50,000 will be offered together with an equity incentive plan and performance bonus.
• It will be beneficial if the Director wishes to become an investing shareholder in the Company.

A draft Business Plan is available but we will require a signed Self-Certification Statement in order to comply with the current Financial Services and Markets Act (Financial Promotion) Order 2005 (FSA) legislation plus our Confidentiality/NDA form. If you have not already signed these forms we will email them to you.

N.B. This memorandum should not be considered as a recommendation by the Shareholders, the Company or any of their respective subsidiaries, affiliates, representatives, partners, directors, officers, employees, advisers or agents to acquire the shares in the Company, and recipients interested in buying shares in the Company are recommended to seek their own independent financial, legal and other advice.