Marketing Data Analyst - Excel/Omniture

Consumer Insight Analyst / Marketing Data Analyst - Excel/Omniture Central London £42-45k plus bens

Working for a high energy, online entertainments/music services organisation, the Consumer Insight Analyst / Marketing Data Analyst - Excel will be a part of the International Digital division responsible for leading the research and analysis of data generated from high volume commercial websites, various data warehouses and campaigns.

The Consumer Insight Analyst / Marketing Data Analyst - Excel will use analytical methods across the business to improve the customer experience and optimize sales performance.

The Consumer Insight Analyst / Marketing Data Analyst - Excel will manage the collation of customer behavior data, working with technical teams to identify, capture and mine data from across the enterprise; be responsible for all aspects of customer behavior analysis; manage customer research projects (survey design, data analysis, report writing, produce visuals/graphs and provide insight/recommendations); estimate costs and time to achieve data collection; present findings in a number of formats to a number of audiences at different levels and generally make recommendations and provide insight to improve the customer experience and drive sales figures.

Candidates for the Consumer Insight Analyst / Marketing Data Analyst - Excel role must have an analytical background with a commercial drive, experience providing consumer behaviour insight and experience of MS Excel and presentation tools such as powerpoint. The Consumer Insight Analyst / Marketing Data Analyst - Excel must be comfortable producing and presenting reports, and providing insight. Candidates may perhaps come from a retail, telco, media, online of finance background. Experience and knowledge of web analytical tools is essential, must have Omniture experience.

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